SSHH... On A Lookout
April 04, 2010
On A Lookout
Kelly Rowland's reps seeking high-paying brand bosses

Gossip

Kelly Rowland is seeking a new partner for her latest music video - the singer's reps have sent out mass emails urging big brands to appear in the promo.

The former Destiny's Child star is following the record industry's latest craze of teaming up with famous companies to cover the cost of music videos.

Her reps at Universal Motown are on the hunt for marketing executives to pay for their products to appear in the promo for the debut single from Rowland's new record - her first since parting ways with ex-manager Mathew Knowles and former label Columbia Records.

The email reads, "We are currently seeking brands who want to partner with us for the upcoming (Grammy-winning, platinum-selling) Kelly Rowland music video for the first single off of (sic) her new album.

"We are primed for an outstanding project. This will be a video that is serviced around the world."

Last month (Mar10), Lady Gaga and Beyonce released their groundbreaking Telephone promo, which is nine-and-a-half minutes long and features product placements from Virgin Mobile, Diet Coke, Hewlett Packard and Polaroid, as well as a long list of American snack products.

IANS-WENN


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